-Life as a Personal Branding Expert-
Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach.
As the founder of Leave Your Mark, a multimedia brand and consultancy, she leverages over 25 years of marketing, communications, and digital expertise from the fashion industry to advise businesses and individuals on brand strategy.
Career Defining Moment
In 2009, as an early adopter and one of the first fashion influencers, she created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality with over 1.5M fans worldwide—her reveal as the person behind the Twitter handle generated over 230M media impressions.
Professional Expertise
That online presence led to her first book, Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media., which delivers global career mentorship and advice.
It ranks on Book Authority’s “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities.
In 2019, Leave Your Mark’s success inspired the launch of her podcast by the same name, which has garnered over 1.2 million downloads to date. She is proud to be recognized as one of “America’s Next Top Mentors” by The New York Times and Business Insider’s “Top 20 Most Innovative Career Coaches.”
Personal Branding
Her second book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. is a comprehensive guide to personal branding. As a keynote speaker, Aliza’s talk on “Establishing Your Personal Brand at Work to Drive Success” and corresponding workshops leave audiences focused on professionally levelling up and understanding how they’re being perceived.
A Trusted Voice
Aliza is regularly featured in the media as an on-air talent and a subject matter expert. Her appearances include Good Morning America, The Today Show, E!, Bloomberg, Cheddar, Good Day New York, and more. She has also contributed to articles in the Harvard Business Review, The Wall Street Journal, Time, Fast Company, Forbes, and countless other media outlets.
Reasons to Listen
This will be a talk worth listening to for:
- those interested in knowing more about the importance of personal branding for one’s professional development
- those seeking out specific personal branding tactics they can employ to achieve career or entrepreneurial success
- those who are looking for career inspiration
Listeners will come away with insights on:
- why personal branding is no longer a choice for people in their careers, it’s a requirement
- why personal branding is not just for young people, it is very much for senior leaders within companies too
- pitfalls to avoid within personal branding
- a way to build your brand in a non-cringy manner
- how Aliza’s 2009 DKNY PR girl social personality experience taught her the power of storytelling as it relates to personal branding
- how to build your own brand while working for a large established company and why it is critically important to do so
- an immediate and actionable piece of advice to help with your personal branding
- fundamental ways of building your personal brand online no matter the platform or latest social trends
- much more!
A Memorable Quote from the Episode:
“You either are a proactive participant in your career and your personal brand or you’re just going to let stuff happen to you. The problem is when you don’t do the work to shape your narrative, people will make up their own version of your story.”
-Aliza Licht
Check out the Video Conversation:
For those who desire to view video highlights of the conversation, you can do so via Youtube.
Discover More
For those interested in learning more about Aliza and her work, be sure to visit her personal website or check out her latest book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Finally, you can find and follow her on the following platforms:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
