– Life as a Chief Growth Officer –
Adam Pines is the Chief Growth Officer at SureCo, the leading benefits administration company specializing in Individual Coverage Health Reimbursement Arrangements, or ICHRAs.
He is an Emmy Award-winning journalist turned strategy executive and policy driver who has developed high-impact strategies that build brands, shape narratives, and define new markets.
Unique Professional Pathway
Passionate about telling meaningful stories that make an impact, Pines began his career as a journalist, producing long-form international content at Al Jazeera where his work as acting Jerusalem Bureau Chief earned him an International Emmy Award for News.
Major Career Shift
Pines went on to earn his MBA from Harvard and carved out a name for himself as a strategy and growth-focused marketing leader known for levelling up commercial operations at fast-growing organizations.
A New Passion
At SureCo, Pines is bridging his journalistic background with his decades of growth-driving experience to shape critical healthcare policy in the rapidly expanding ICHRA market still in its infancy.
Committed to delivering effective health coverage solutions for working Americans, Pines is leading campaigns that tell the troubled story of the current employer health insurance landscape and how SureCo is writing a better one.
Pines frequently speaks on category creation, brand reinvigoration, the localization of brand content and messaging, and people-centric healthcare communications.
Reasons to Listen
This will be a talk worth listening to for:
- those interested in finding out more about what being a Chief Growth Officer truly means
- those wanting to uncover what it takes to pursue this professional career
- those who are looking for inspiration in so far as hearing from a professional who literally reinvented himself and his career
Listeners will come away with insights on:
- the roles and responsibilities of a Chief Growth Officer
- a typical day of a Chief Growth Officer
- a juicy nugget on being an effective growth leader
- a compelling perspective on what an effective marketer is within an organization
- a case study look at how Adam and his team have found success
- how he transitioned his career from an Emmy awarded journalist to a Chief Growth Officer
- how Adam overcame early struggles in his youth (dyslexia, ADHD) to eventually find career success
- his strategic approach to growing and developing his career
- why Adam prefers working for smaller, earlier stage companies in a growth role
- what Adam really enjoys about his work
- a meaningful story
- advice on managing new tech within your career
- much more!
A Memorable Quote from the Episode:
“When you’re really looking to expand a business, you’ve got to have both sides of the mind, left and the right brain, both sides of your capabilities, the art and science, the heart and the mind working in unison. I think that is the difference between being an impactful growth officer versus someone who struggles in the role.”
-Adam Pines
Check out the Video Conversation:
For those who desire to view video highlights of the conversation, you can do so via Youtube.
Discover More
For those interested in learning more about Adam and his work, you can check out SureCo, his place of work or follow him on the following platform:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
