-Life as a F1 Broadcast Journalist-
Will Buxton is one of the most popular and highly regarded broadcast journalists in modern day motorsport.
As a host, presenter, reporter, analyst, critic and pundit, Will has become one of the most recognizable faces in his field.
A respected journalist with almost 20 years experience, an author and award-winning voiceover artist, few other media celebrities in their field have the reach or breadth of experience and expertise.
Extensive Motorsport Experience
Will has been involved in motorsport since 2001, taking up key roles in publishing and PR before launching a broadcast career which has seen him take on Formula 1, Indycar, GP2, GP3, the Race of Champions and the World Rally Championship for NBC, FOX, and the BBC amongst others.
In 2018 he became Formula 1’s first Digital Presenter and the host of all the sport’s official digital content, in a season which saw him attend and report on his 300th F1 and 600th career race.
Brand Representation
Much in demand, he has represented and worked with global brands including Parmigiani Fleurier, American Express, A Bathing Ape, Panasonic and LG.
Drive to Survive
Will has been at the heart of the action for two decades, in the past few years coming to even greater global attention through his role in the hugely popular Netflix series “Drive to Survive.”
Reasons to Listen
This will be a talk worth listening to for:
- those interested in discovering what it takes to being successful as a F1 Broadcast Journalist
- those wanting to uncover deeper insights related to what a life looks like in covering the world of F1
- those who are looking for inspiration in so far as pursuing a career dream
Listeners will come away with insights on:
- Will’s pathway towards becoming a F1 Broadcast Journalist
- how the tragic passing of F1 legend Ayrton Senna inspired Will to pursue a career covering F1
- overcoming challenge and difficulty in the pursuit of his dream
- a clever approach Will employed early in his career which has paid massive dividends on his present day career
- how his interactions with F1 fans have helped him greatly in finding professional success
- some of the inherent challenges of covering the sport
- how he attempts to strike that balance of editorial independence whilst understanding his role and position as a journalist employed by Formula One
- managing his own F1 fandom with the professional responsibilities of the work
- how the inherent dangers of the sport affect the way he approaches and builds relationships with drivers
- a week in the life of Will Buxton leading up to a race weekend
- the importance of teamwork in broadcast journalism
- how being part of a race broadcast team compares well to what it’s like being part of an actual F1 team
- how his experience driving within the Ferrari Junior Academy with the likes of Max Verstappen and other junior drivers at the time actually helped Will with his ability to journalistically cover the sport in a much more complete and accurate manner
- a memorable story involving Bruno Senna (Ayrton Senna’s nephew)
- Will’s take on what it takes to professionally succeed
- a sneak peek of his upcoming book Grand Prix
- much more!
A Memorable Quote from the Episode:
“It’s been a really long career all based in that initial passion, fanaticism and that dream, that desire to tell stories and to share my love of the sport, its heroes and the incredible people that work in it with the wider world.”
Will Buxton
Check out the Video Conversation:
For those who desire to view video highlights of the conversation, you can do so via Youtube.
Discover More
For those interested in learning more about Will and his work, you won’t want to miss his new book! You can find out more about him at his official site and follow him on the following social platforms:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
