-Life as a Life as a Virtual Humans Producer-
To say that the world has changed over the last hundred years or so, could quite possibly be the understatement of all time.
The rapid evolution of technology has literally transformed the way we as humans see, feel and interact with the world around us in virtually every conceivable way.
It is reached a point in fact, in which human life and living and our collective existence is actually starting to blend deeply into digital realms not seen or experienced to this point. The difference between these two worlds is increasingly more and more difficult to discern.
While some may be ringing alarm bells for how this level of tech could be used in nefarious ways, others are ecstatic over the possibilities of what this could all mean to the advancement of culture, art and the redefining of the human experience.
Well, on this episode, we have a guest who is part of a front that is leading the charge into this new and altered reality.
Introducing
Sara Giusto is a producer at Aww Inc. a Tokyo based firm specializing in producing virtual humans and other IP. The company and their projects criss-cross between art, culture and commerce.
Introducing imma
imma, the firm’s flagship virtual model is Japan’s first virtual model. With her easily identifiable and signature pink bob, she has collaborated with top artists and brands.
She is also Asia’s No.1 influential virtual human and her actions have led to her being selected one of the Women of the Year in 2020 by Forbes Women and one of the Japan representatives for the Tokyo Paralympics opening ceremony.
Professional Roles and Responsibilities
In being part of such a unique offering, Sara finds herself busy with PR, content strategy and speaking at various international events such as ComplexCon and MIT to speaking about her company and of course virtual humans.
Personal Background
As for Sara herself, with an upbringing defined by formative experiences in both Japan and Canada and a resultant heightened sensitivity and awareness to the world around her, this role in producing virtual humans aligns well.
Reasons to Listen
This conversation dips toes into topics and subject matter few would probably be familiar with.
In doing so, the level of intrigue and interest sustains from start to finish! The talk itself is loaded with career insights as well as definitive looks into the future!
This will be a talk worth listening to for:
- those interested to learn more about a job that is one of the newest out there
- those who have an eye on the future, a passion for newness and would like to find out how to apply such passions
- those looking for career inspiration as far as setting oneself up for opportunity and success
Listeners will come away with insights on:
- Unique manner in which the combo of art, tech and social media skills can amount to a fascinating and rewarding career
- Reminders of why it is so critical to lean into one’s own abilities and talents
- How windy job pathways can lead to career gold with the right mindset and awareness of one’s own passion and skills
- A broad overview of what it’s like working in a company experiencing explosive growth
- The value in finding a profession that challenges you as far as breadth of role and responsibility but also aligns with your interests
- How growing up in two different cultures influenced Sara personally and professionally and lead to much of her success
- Philosophical thoughts about her work and state of society
- A possible glimpse into the future of influencer advertising by way of a discussion of imma’s work with brands like Fendi, Louis Vuitton, Diesel, and many others
- Specific examples and perhaps inspiration of how art and tech can collide to create something quite valuable
- The evolution of tech and what this world of virtual social influencer marketing is evolving towards
- How the rise of virtual humans and their usage could give rise to other opportunities in fields outside of advertising and social influencer marketing
- A discussion on art and tech mashups
- Much more!
This is a fascinating discussion from start to finish whether you have an interest in it from a career perspective or out of simple curiosity.
A Memorable Quote from the Episode:
“I was being myself and saying, yes to everything under the sun that interested me. And they all lead to where I am now.”
-Sara Giusto
Check out the Video Conversation:
For those who desire to view the full video conversation of this discussion, you can do so via Youtube.
Words of Wisdom:
Hear from Sara as she provides advice to those interested interested in pursuing or exploring a career based in and around technology and art.
Discover More
For those interested in learning more about Sara and her work, you can check her out on LinkedIn, Instagram or Twitter or via Aww Inc. You can also check out imma on the platforms below:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
