-Life as an Entrepreneur | Vegan Biz-
Michael Fox grew up as a meat loving Australian. In 2015 he became vegetarian and is now vegan for health, environmental and ethical reasons.
After a 10 year stint riding the startup rollercoaster as Co-Founder and CEO of fashion tech startup Shoes of Prey, in 2019 Michael co-founded Fable Food Co to help people reduce their meat consumption.
Fable Food
Teaming up with Fine Dining Chef/Mushroom Scientist Jim Fuller, Michael and the team at Fable develop delicious meaty food made from mushrooms and all natural, minimally processed plant based ingredients.
Quick Success
Launching in December 2019 in partnership with the 3 Michelin Star British chef Heston Blumenthal, Fable products are now available in Australia, the US, UK, Canada, Singapore and Japan at over 500 restaurants and cafes and through the meal kit subscription companies Marley Spoon and Gousto.
Reasons to Listen
This will be a talk worth listening to for:
- those interested in knowing more about what it takes to succeed within entrepreneurship
- those curious about the opportunities in the vegan biz space
- those who are looking for tips, insights and inspiration as far as turning a passion into a career
Listeners will come away with insights on:
- the value of passion in entrepreneurship
- a day in the life of a start up CEO
- Michael’s pathway into entrepreneurship
- how squiggly career pathways can very much lead to successful outcomes
- what triggered Michael to leave a job at Google to start his own business
- what attracted him to starting a vegan biz
- how he focusses on leveraging the levers of capitalism to drive his business forward as opposed to trying to convince everyone that vegan eating is the only way
- how he leverages his experiences from a previous entrepreneurial experience to help him with his current venture
- insights and advice on an often overlooked element of building and running a successful business
- a deconstruction of the often romanticized aspects of entrepreneurship
- what running his biz has come to mean to Michael from both a personal and professional perspective
- an incredible story involving Michael and how he came to add a world renowned expert and outside source of expertise and investment to his business
- insights on the future of the health food industry
- much more!
A Memorable Quote from the Episode:
“You don’t want your day job–what you’re doing eight, ten, twelve, fourteen hours a day– to be full of drudgery or boring. You want it to be interesting and exciting and to be the thing that if you had a choice to do anything in the world, this would probably be one of the top few things you’d want to be spending your time on. That makes life fun.”
-Michael Fox
Check out the Video Conversation:
For those who desire to view video highlights of the conversation, you can do so via Youtube.
Discover More
For those interested in learning more about Michael and his work, be sure to check him out at Fable Food Co or on the following platforms:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
