– Life as a Social Media Director –
Gary Frayter is the dynamic force behind the digital presence of some of the most recognized names in the world.
As the Celebrity Brand & Social Media Director for Kronus Communications, he has worked with high-profile figures such as Mike Tyson, Steven Crowder, Mark Sanchez, Brendan Schaub, and Gary Owen, expertly crafting and elevating their online brands.
Uncanny Ability
Gary’s expertise lies in transforming social media accounts into powerful platforms that not only amplify visibility but also create lasting impact.
His work has been featured in publications like The Epoch Times and Investment News, where his insights on topics ranging from modern relationships to brand-building for men reflect his unique perspective and approach.
Respected Voice in Social Media
With a blend of bold strategy and raw authenticity, Gary builds online empires, guiding his clients to dominate in their respective fields, whether through fitness, fashion, business, or personal branding.
His innovative approach has made him a go-to expert for celebrities and influencers looking to turn their online presence into tangible success.
Reasons to Listen
This will be a talk worth listening to for:
- those interested in finding out more about what being a Social Media Director is truly all about
- those wanting an inside look at the roles and responsibilities associated with this job
- those who are looking for inspiration to pursue their own dreams
Listeners will come away with insights on:
- what lead Gary to entering into the world of social media management
- how Gary landed the role of Mike Tyson’s social media manager
- how one’s personal interests can drive the type of clients you may ultimately have within social media management
- an active rundown of key tasks
- the best way to strategize content creation as a social media manager
- what it’s like managing change within social media
- how Gary goes about staying on top of social trends
- what it’s like managing an influencer vs celebrity vs brand
- what it was like to manage Mike Tyson’s account
- some of the unique experiences he’s been part of throughout his career in social media management
- some of the difficulties of the work
- why working for an established company first off is something Gary recommends
- how he goes about building authenticity into the content of his clients
- a meaningful story in regards to Gary’s journey towards becoming a social media director
- how AI is impacting the world of social media management
- much more!
A Memorable Quote from the Episode:
“I no longer feel that I have to convince people of the importance of social media. A few years ago people in my town wouldn’t even think about it. Now it’s something that everybody needs to do, including business owners and CEO’s.”
-Gary Frayter
Check out the Video Conversation:
For those who desire to view video highlights of the conversation, you can do so via Youtube.
Discover More
For those interested in learning more about Gary and his work, you can find and follow him on his portfolio website, Kronus Communications and on the following platforms:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
