-Life as a Public Relations Guru-
Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 43 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006.
Elite Experience & Know-how
Considered by many to be a public relations guru, Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne.
Authorship
Further, he is a bestselling author who literally wrote and is in the process of writing the third edition of the industry-standard bestseller Public Relations for Dummies.
He is also the bestselling author of six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold).
Eric will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2025.
Respected Voice
He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
Reasons to Listen
This will be a talk worth listening to for:
- those interested in discovering what it takes to carve out a successful professional career based in and around the world of PR
- those looking for not only career advice but also exposure to ideas related to life and living wisdom
- those who are looking for inspiration in so far as what can be accomplished when pursuing a career with passion and zeal
Listeners will come away with insights on:
- a contemporary look at what PR represents within this day and age
- what Eric learned from one of his first mentors, the great Henry Kissinger
- his media training consulting sessions with world leaders, celebrities and Fortune 500 CEO’s
- the value in finding a meaningful career that you love
- what lead him into PR
- on approaching PR from an ‘out of the box’ perspective
- how his own bold approaches within the world of PR helped him build an incredibly robust personal network early in his career
- how his time in the YPO (Young President’s Organization) really catapulted Eric and his professional stature to new heights
- the fundamental rule for achieving success within PR
- how Eric has strategically applied effective PR tactics to his own career and businesses
- a look at the importance of recognizing trends and positioning oneself to take advantage
- an engaging story involving a lesson in PR, humility and the great American football legend Joe Theismann
- his take on the rise of AI and its potential influence on the PR space
- A sneak peek of his upcoming book, “The Audacity of Silver Linings”
- much more!
A Memorable Quote from the Episode:
“I grew up to be exactly what I wanted to be.”
Eric Yaverbaum
Check out the Video Conversation:
For those who desire to view video highlights of the conversation, you can do so via Youtube.
Discover More
For those interested in learning more about Eric and his work, be sure to visit his portfolio website or his company Ericho Communications.
Lastly you can also find and follow him on the following platforms:
Keep Listening!
I hope you enjoyed the episode. For more, check out additional episodes here!
